Do you collect any of the following information on your customers? Location, Age, Gender, What they Purchased, Income, Profession, How they found you?
If you do collect any of this information what are you doing with it, is it in multiple places and not consolidated or is it simply tucked away somewhere as you don’t know what to do with it. Maybe someone once told you, you should be collecting it but you have no idea of the next step.
Your customers are your most important asset and knowing them closely gives you a big edge over your competitors. If used correctly you can leverage the data within your business to retain and resell to your existing customers, find more like them and grow your business through expansion while minimising your risk.
At our next event, learn the 4 Key strategies that will help you identify you customer attributes and develop your customer avatar. Learn about techniques to identify and gather data and interpret it to create a clear picture of your customers and why they buy from you.
In particular we are going to be focussing on;
– The three types of data and what each means
– How to gather the data you need
– Where to store your data and the importance of a single point
– How to select what is important and what isn’t for your
By attending this workshop you will have the skills to gather the data that you need, know how to store it and understand what to do with it.
Most importantly you will know how to leverage that knowledge to reach more customers and take your business to the next level
Our speaker –
Victor Nicholls is the Co-Founder and CEO of MacroGIS, an innovative software company that helps small business owners reach their sales and service delivery goals by focusing on their existing data to gain maximum market share. He is also a Digital Advisor for the Australian Small Business Advisory Service helping small business owners enter and manage their digital footprint and drive success.
He is also Co-Founder of Rusty’s Brewing Company an independent brewery in the Sandgate area and has served on the board of the Redcliffe Peninsula Chamber of Commerce for the last three years.
Victor is a passionate advocate for the small business community and understands the uniqueness of what drives and motivates owners to succeed.