WITH TELIA RACITI
What is it about the Virgin brand that is so memorable? Is it the big V or, is it Branson himself? Perhaps it is a combination of both?
Your Brand Identity encompasses visual references like your logo, business card, social media graphics and signage, even the look of your website.
Branding however, speaks to the emotions of your customer – it’s a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
Both aspects need to be visible, relatable and memorable if you want to attract quality clients who will pay a premium, spread the word and keep coming back.
In this webinar, I’ll take you through 6 simple steps to help you understand and measure where and how often your customers come into contact with your brand.
Simple strategies to get clear on what you offer, how you want to be perceived and received in the market place, and how design and language impacts buyers decisions.