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Events

Upcoming Events

Mar
18
Wed
Webinar – How strong is your brand? 6 Simple steps to building a brand as big as Branson! @ Webinar
Mar 18 @ 10:00 am – 11:00 am
Webinar - How strong is your brand? 6 Simple steps to building a brand as big as Branson! @ Webinar

WITH TELIA RACITI

What is it about the Virgin brand that is so memorable? Is it the big V or, is it Branson himself? Perhaps it is a combination of both?

Your Brand Identity encompasses visual references like your logo, business card, social media graphics and signage, even the look of your website.
Branding however, speaks to the emotions of your customer – it’s a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Both aspects need to be visible, relatable and memorable if you want to attract quality clients who will pay a premium, spread the word and keep coming back.

In this webinar, I’ll take you through 6 simple steps to help you understand and measure where and how often your customers come into contact with your brand.

Simple strategies to get clear on what you offer, how you want to be perceived and received in the market place, and how design and language impacts buyers decisions.

Mar
27
Fri
ASBAS (COVID-19) Free Online Business Forum @ Webinar
Mar 27 @ 1:00 pm – 2:00 pm
ASBAS (COVID-19) Free Online Business Forum @ Webinar

The COVID-19 virus is creating a unique and unprecedented situation for small business owners. In Western Australia, the full impact is yet to be seen, so now is the time to start protecting your business and your future viability.

But what can you do when you have no physical customers? What is the concept of fear; and managing a crisis communication plan? How can you move your workforce from office to working from home?

To help you navigate this uncharted territory, we have brought together some of our top digital experts in a series of online forums. Register for one, or for all, as the situation continually unfolds and changes.

In each session, four experts will deliver an overview on a topic related to managing your business through the COVID19 situation and will then open the forum for you to ask questions specifically related to your business.

Best practice, easy-to-implement solutions and updates on COVID19 strategy will be the main focus through ASBAS Digital Solutions.

In this session, you can learn about:

  • top things to include in a Management Plan for your business to actively manage the risks due to the Corona virus
  • making a COVID 19 Business Continuity Plan
  • the power of a digital declutter during the downtime – how to get your storage under control and conduct a content audit.
  • During tough times, how to utilise Instagram marketing (how to grow organically)

To help ensure you receive the most relevant information and have your questions answered, if you have any initial questions about the above topics you would like covered, feel free to email them before the session to asbas@businessstation.com.au

This COVID-19 Online Business Forum is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program.

ABOUT THE PRESENTERS

Jo Saunders

Jo Saunders is a leading international LinkedIn expert, marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media.

Known as Australia’s LinkedIn Demystifier, Jo guides individuals and teams through the complexities of LinkedIn and social marketing tools, to communicate your brand message, showcase your talent, build thought leadership and relationships.

With over 20 years’ experience in event management and marketing, she has designed events, content and communication strategies for Australian and international events, organisations and businesses.

Greg Mawer

Greg Mawer is a Director, CPA & Tax Agent at Mawer Consulting. Greg has extensive taxation and business advisory experience having worked in public practice, commerce and academia for over a decade. Apart from being experienced in the usual tax and financial statements, Greg loves helping people in business achieve all they desire with strategic planning and financial modelling.

Mawer Consulting is a multi-award winning, modern and progressive accounting firm providing a range essential business services to small and medium business clients based in Manning, WA.

Krystle Divertie

Krystle Divertie, the founder of Krystle Clear Solutions, is the Organisation Queen, approaching systems and processes with passion, lists and outrageous organisation (hence the title).

Her depth of knowledge and experience will help you to discover and promote internal structure, create foundations and document business processes which innovate efficiency and transform your business for growth.

Digital tools such as Trello, Asana, Clickup, LastPass, Dashlane, Canva, GSuite, Office365, Zoom, Loom support businesses to provide high quality services both internally and externally and Krystle can support you to implement them efficiently and effectively with your business goals in mind.

Breanna Kerle

Bree is the owner of a social media marketing business, Bree Designs. With extensive media, social media marketing, and website experience, Bree studied a Bachelor of IT and New Media at university. She has expansive knowledge across a range of fields including Instagram marketing, TikTok marketing, Facebook marketing, Ads, Email marketing, website design & development, eCommerce, sales, digital products, and launches. Her design background and marketing experience sets her apart and gets results for her small business clients.

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Jobs and Small Business and the Commonwealth Department of Industry, Innovation and Science for program evaluation and reporting purposes and; they may be approached by a representative of the Department of Industry, Innovation and Science to complete a survey on the services provided.

Apr
29
Wed
Content Creation with Canva @ Webinar
Apr 29 @ 5:30 pm – 6:30 pm
Content Creation with Canva @ Webinar

Content creation with Canva: How to create kick-ass content for repurposing

[WEBINAR]

Presented by KERRIE SAVERIN

About the workshop

You’ve always wanted to create quality graphics for your business so you can quickly and professionally update your marketing materials without having to engage a graphic designer, well let me introduce you to Canva.

The easiest and most cost-effective way to take control of your graphic design needs, and you don’t need a creative bone in your body, Canva does it all.

In this session, you will learn:

  • Why you need to be in control of how your business is perceived
  • Who can use canva, you don’t need a degree?
  • What type of content gets the best reaction?
  • How to create your own content, a live look inside Canva

Get ready to gain control of your marketing!

May
13
Wed
Instagram Essentials: The Do’s and Don’t’s to establishing an engaged fan base @ Webinar
May 13 @ 6:00 pm – 7:00 pm
Instagram Essentials: The Do's and Don't's to establishing an engaged fan base @ Webinar

Does the world of Instagram confuse you, but you’d like to learn how can and should you be using it in your business?

Do you need help understanding how to use Instagram in your business?

Would you like to learn difference between a post, promotion, engagement, influencer and more??

There have been a lot of changes to the Instagram platform in the last 12 months. Join us for this introductory course on understanding Instagram and how to use it for your business.

Instagram is all about the visual and ENGAGEMENT, and like all social media channels, it has it’s pros and cons depending on what your trying to achieve and who your customer is, will determine how you use Instagram.

In this webinar you’ll come away with actionable tips and tricks you’ll be able to implement in your business straight away.

Learn step-by-step how to use Instagram. This is the perfect intro course for small business owners, taught in a simple, easy to understand way.

You’ll walk away with:

  • Understanding of the Instagram platform and how to use it in YOUR business
  • Quick guide to creating content and how to schedule posts on a consistent basis
Jun
16
Tue
Facebook Messenger Marketing and the power of Chatbots @ Wantima Country Club
Jun 16 @ 2:30 pm – 4:30 pm
Facebook Messenger Marketing and the power of Chatbots @ Wantima Country Club | Brendale | Queensland | Australia

Messenger Marketing and the power of chatbots with Facebook

Presented by ANDREA ANDERSON

Ok, so you have been told you need a Facebook page. Check.

Now you need a Facebook group. Check.

Hang on, now you need to advertise…ok check.

Congratulations! You have kept Facebook in business… but, you aren’t doing so great.

And, there is no massive improvements in your lead generation.

One word – FRUSTRATION!!!

What if you could turn all the hard work into better quality leads, higher engagement and money in your bank, all for a nominal fee???

Could this be true????

Yes.

In this workshop we want you to:

  • Understand the Messenger Marketing Blueprint
  • Convert at a higher level from Facebook to your other platforms
  • Boost your bottom line by attracting high quality, itching to buy leads
  • Reward your customers when they choose you over a competitor
  • And create a massive audience of raving fans for your business

If you are frustrated with keeping the big giants in business at your expense BUT you realise you need to work with these platforms, then this is for you.

Don’t let mediocre results put you off. Learn how to turn those bad results to high profits for your business.

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Jobs and Small Business and the Commonwealth Department of Industry, Innovation and Science for program evaluation and reporting purposes and; they may be approached by a representative of the Department of Industry, Innovation and Science to complete a survey on the services provided.

Jul
21
Tue
Establish your professional brand through linkedin @ Caboolture Hub
Jul 21 @ 1:30 pm – 3:30 pm
Establish your professional brand through linkedin @ Caboolture Hub | Caboolture | Queensland | Australia

Establish your professional brand through LinkedIn

Presented by KAY RIDGE

Learn why 30 million Companies have LinkedIn Profiles, 50% of B2B web traffic originating social media comes from LinkedIn and 80% of B2B leads generated on social media come from LinkedIn.
Please have LinkedIn loaded onto your Laptop. This is a BYO Laptop workshop

In the workshop you will learn:

  • How to create a killer LinkedIn Profile
  • How to setup your Business Page
  • How to set up showcase pages