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Regional Marketing Strategy

The development of a Regional Marketing Strategy is a key initiative for RDA MB under Priority One – A driver of regional leadership and identity.

It is recognised politically, and by business and community leaders that the region lacks a strong regional brand and identity. It proposes that the Regional Marketing Strategy builds on the previous work undertaken by MBRC by focusing limited resources to build a regional comparative advantage and to differentiate the region. The region needs a long term strategy to attract investment, businesses and entrepreneurs to support the future sustainable growth of the region.